Baile Átha Kia

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Kia Motors Ireland have booked all of Dublin Bus’s inventory of Capital T sites for a 10 week period to promote their ‘Baile Átha Kia’ campaign.

(The title of the campaign is a play on Dublin’s name in Irish: Baile Átha Cliath that literally translates as town of the hurdled ford).

The clever idea is designed to further enhance the Korean firm’s profile in Dublin. The OOH campaign will be accompanied by a social media video campaign, shot at different locations around the city, encouraging Dublin families to “Make the most of ‘Baile Átha Kia’” over the weekend. The ‘Baile Átha Kia’ concept was created by Focus Advertising and the media campaign was managed by Havas Media.

Pictured from left to right are Shane Lynch; Focus Advertising, Chris Murphy; PML, Vicki Fraser; Exterion Media, Aidan Doyle; Kia Motors Ireland, John Gallagher; Havas.

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About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for over 18 years and is a former Chairperson of the Association of Professional Motoring Press (APMP).

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