Cupra (VW Group’s newest car brand) has revealed its Born EV. The electric car uses many of the parts you’ll find in the VW ID.4 and Skoda Enyaq EVs but with a more performance design slant. The Born will be available with various power outputs, and there will be a performance pack that increases power output up to 231hp. Range figures are similar to the ID.4 and as ever depend on battery size/capacity. Buyers can expect a maximum range of around 540km from the 77kWh version.
Lots of recyclables are used in its production – including plastic waste. Cupra says the Born delivers contemporary sportiness thanks to its DCC in combination with sport suspension and ESC Sport, progressive steering as well as larger brakes and wider tyres mounted in 20’’ alloy wheels. New technologies such as the head-up display with augmented reality and higher levels of connectivity and safety will ensure the Born is a connected car.
Wayne Griffiths, President of Cupra and SEAT: “The Cupra Born is a game-changer in the electric market and the impulse of the company’s transformation. Delivering stimulating design, instantaneous performance and offering an all-electric range of more than 500km, the Cupra Born will contribute to reducing global CO2 emissions and meeting European targets. But it’s more than that… Through its emotional sportiness, we want the next generation of young challengers to be part of this transformation. That’s why Cupra will use unconventional sales models to reach new people and take the Cupra brand beyond the traditional.”
The Cupra Born forms the next stage of the brand’s development, and as the industry shifts to a more environmentally conscious position, electrification is key. Cupra has already invested heavily in the technology, bringing the plug-in hybrid versions of Cupra Leon, Cupra Leon Sportstourer and Cupra Formentor models to the market.