Cupra Formentor begins


Wayne Griffiths has big shoes to fill but as the new boss of SEAT and Cupra he told Motorhub at the launch of Formentor production he is up for the challenge. “We are in the biggest product offensive in our history”.

Today with the launch of Cupra’s first original car the Formentor the future looks exciting and Griffiths is confident of success. Griffiths says both SEAT and Cupra have very different identities. SEAT buyers age profile is ten years younger that its parent’s VWs buyer profile. Cupra however is its really sporty brand and the Formentor will be built in Martorell, SEAT/Cupra’s HQ just outside Barcelona in Spain.
“We’re well on the way to electrifying the range with a €5b investment plan. We have five new electric and PHEV cars to be launch up to next year and our role is to get mode electrified models”.

The Formentor looks good on the production line an dis built using the Volkswagen Group’s MQB Evo platform as its base. This platform is already used in SEAT’s new Leon. The Formentor takes roughly two hours more to produce due to its greater number of parts. 400 suppliers are needed to fuel the Formentor line in Martorell.
The Formentor five door has an output of 305hp and on paper at least sounds like a perfect amount of power for the compact SUV. Sports seats and a wraparound dash put the driver at the heart of the driving experience. The ride has been tuned to be sporty and deliver a robust SUV like ambience.
Cupra says it has developed a new and progressive design language and style with Formentor – to our eyes it looks really good but I think the mainstream Mazda CX30 looks quite similar and may have stolen its thunder in the looks department.

Griffiths says the seven-engine range (including a PHEV) means Formentor will give the firm great volume potential: “The Formentor is going to hit a hotspot in the market”.


About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for 20 years, more recently a judge for Van of the Year. Michael is a former Chairperson of the Association of Professional Motoring Press (APMP).

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