DS 4 revealed

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Motorhub was at the official reveal of DS Automobiles new DS 4 compact SUV today. The luxury brand was once ‘one’ of four brands at the French giant PSA group, but since the latest merger, DS now finds itself having to carve out a niche as part of the 14 brand Stellantis group. So what is the new car like and will it be able to justify its existence as a brand?

Built on a modified version of the famed EMP2 platform (PSA), the DS4 will come as a 225hp PHEV (E-Tense – 50km EV range) and also with conventional petrol and diesel engines. DS 4 has a compact length of 4.40 metres, it is 1.47m tall and is 1.83m wide. There will be three model styles; DS 4, DS 4 Cross (more SUV-like) and a sportier looking version called DS 4 Performance Line. DS has been fighting hard to establish itself as not just a flash Citroen – but a premium brand in its own right. With DS styling is key and the exterior and beautifully sculpted interior appear to do enough to live up to the premium status claim. The car will have a distinctive light signature that will help deliver enough on street bling that the premium SUV sector demands.

Clever matrix lighting and an abundance of body creases and nice touches like flush door handles that pop out as you approach all help give the DS 4’s exterior an air of sophistication. Inside the dash layout and materials used – including hand stitched leather certainly take the car out of the mainstream and more upmarket. 25kgs of recycled materials are used but all out of sight. Soft zones feature, and the car promises to deliver a tactile experience. The dash features flush screens and DS has even done away with visible air vents by incorporating airflow seamlessly into the dash structure – although there are vents on either front door.

Marion David, Product Director, DS Automobiles: “DS 4 was conceived to redefine the outline of the Premium C segment. It’s aimed at customers attracted by two body shapes: the new aspirational Coupé-SUV and the traditional compact hatchback. At every stage of its design, the idea of appealing to these two segments drove our decisions.”

Thierry Metroz – Design Director, DS Automobiles: “Even before drawing the first pencil line, we worked for two years with our engineers shaping the technical platform. When we began the creative process, the room for manoeuvre we had in devising a new concept was incredible. Inspired by the DS AERO SPORT LOUNGE concept, the silhouette is unique in the segment with proportions that have never been seen before. The outline is athletic, very muscular, compact and sits on very large wheels. It’s turned out to be aerodynamic, efficient and charismatic all at once.”

The DS 4 will be tech filled. A host of cloud connected features were mentioned and a clever camera-based suspension set up too! (We’ll have to wait and see how it rides on its range topping 20 inch wheels). The DS 4 will be on sale at the start of 2022 in Ireland. The DS 7 and DS 3 models will be on sale shortly in Ireland, followed by DS 9 later this year.

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About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for 20 years, more recently a judge for Van of the Year. Michael is a former Chairperson of the Association of Professional Motoring Press (APMP).

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