MINI presents its Aceman – a concept EV for the premium small car segment: purely electric, chrome and leather-free, wrapped up in a new design language that MINI says creates an intensive user experience.
Mini tells us that ‘For the first time, the MINI Cooper in the iconic three-door body shape that has been consistently reinterpreted over its entire 60-plus-year history will be joined by a crossover model in the next model generation, a model with enhanced versatility and rugged appeal.’ “The MINI Concept Aceman provides an initial glimpse of a completely new vehicle, bridging the space between the MINI Cooper and the MINI Countryman in the model family’s future,” says Stefanie Wurst, Head of the MINI Brand. “This concept car reflects how MINI is reinventing itself for its all- electric future and what the brand stands for: an electrified go-kart feel, an immersive digital experience and a strong focus on a minimal environmental footprint.”
“The purely electric vehicle concept makes it possible to steer the design more towards the traditional core values of MINI in line with the traditional principle of creative use of space,” says Oliver Heilmer, Head of MINI Design. “This creates models that take up little space on the road while offering even more comfort, more versatility and more emotion on the inside than ever before.”
MINI says ‘The concept car’s cockpit is consistently reduced to the bare essentials, just as the designer of the classic MINI had in mind in 1959. Alec Issigonis designed an interior which, in addition to the seats, steering wheel and gear lever, needed nothing more than a central round instrument and toggle switch bar to experience unrivalled driving pleasure.’ “In the interior of the MINI Concept Aceman, we focus on a reduced appearance combined with high-quality materials and friendly colours. Digitalization allows us to get along with a minimal operating concept and at the same time maximize the experience in a typical MINI way,” explains Oliver Heilmer. “The entire design is completely geared towards providing occupants with a holistic experience in the interior.”
The public will get its first sight of the MINI Concept Aceman at the gamescom 2022 computer and video games fair in Cologne. The international gathering of developers, publishers, experts and aficionados of the gaming and E-sports scene will begin on August 23rd 2022 with a livestream and then continue until the 28th at the Cologne Exhibition Centre.