Electric car startup AVA has announced an unprecedented collaboration with two of the world’s greatest living car designers; Peter Brock and Ian Callum. This design dream team is collaborating to create AVA’s first hypercar that will be revealed in less than four weeks. AVA says the machine will usher in an exciting age of automotive expression that sees “hypermodern performance enveloped in the body and soul of a classic”.
Brock, one of the most influential designers in American automotive history (Corvette Stingray) and Ian Callum (one of our favourite car designers at Motorhub) are working in partnership with the new Irish based prestige brand AVA to reimagine the classic cars that made the two men icons in their own right. For the first project, the designers will work closely together; translating the vision and concept sketches into an engineered exterior design. This new four-wheel-drive electric car, which AVA terms the first “Hyperclassic”, is currently in development, with teams in Nevada, Wicklow and the UK, and will be built in the new AVA Studio at Powerscourt, nestled in Ireland’s Wicklow mountains. Delivering performance in the 1,200-2,000hp range, it will be the first vehicle to carry the new AVA brand.
Norman Crowley you may know as the founder of ‘Electrifi’ is the Irish entrepreneur behind ‘AVA’, a acronym for the latin Ad Vitam Aeternam (Forever, for eternity, for life… for all time). Every detail of the new electric car is being crafted with the very same attention that was given to the original, classic design by its makers, explains Crowley. Crowley has brought together a team that has steered some of the biggest brands in the automotive industry, from Lotus and McLaren to Williams Advanced Engineering. These engineers have led the prototype design of some of the world’s breakthrough supercars, from the Jaguar C-X75 to the Aston Martin Rapide-E. Crowley says: “The partnership aims to push the limits of advanced engineering to breathe energy of the future into cars of the past. It will bring together heritage, iconic design and high-performance, to create an entirely new automotive offering.”
From Nevada, Peter Brock adds: “To be involved in this project is a tremendous responsibility. It’s [Corvette C2] already an accepted icon in the world of automotive motor design but we want to take all the best aspects of that design and make it crisper.”
Ian Callum commented: “Applying next-generation technology to cars that we are fond of and familiar with, is hugely exciting. ‘CALLUM’ (his new design firm) will bring it’s expertise in translating Peter’s concept to a design feasible for production, will support AVA to write a new chapter in this car’s story.”
So how much will you pay for AVA’s hypercar? Pricing is yet to be finalised but expect a price tag between €1.2-€2m (currency depending).