Ford All-In on EVs

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Ford today says by mid-2026, 100% of its passenger vehicle range in Europe will be zero-emissions ‘capable’, all-electric or plug-in hybrid as it moves to all-electric by 2030. Motorhub was ‘virtually’ in Cologne this morning to find out more.

Ford’s commercial vehicle range in Europe also will be 100% zero-emissions capable, all-electric or plug-in hybrid, by 2024; two-thirds of commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030. Ford’s commercial vehicle business is a key component to its future growth and profitability, supported by new products and services and Ford’s strategic alliance with Volkswagen and its Ford Otosan joint venture.

Ford’s drive to a fully electric future spearheaded by a $1 billion investment in a new electric vehicle manufacturing centre in Cologne; company’s first European-built, volume all-electric passenger vehicle for European customers will roll off the lines in Cologne starting in 2023. Having successfully restructured and returning to profitability in Europe in the fourth quarter of 2020, Ford moves to next phase of plan, led by an all-electric future; remains on track to reach 6% EBIT margin as part of company’s plan to turnaround its global automotive operations.

Rowley speaking to the press today

“We successfully restructured Ford of Europe and returned to profitability in the fourth quarter of 2020. Now we are charging into an all-electric future in Europe with expressive new vehicles and a world-class connected customer experience,” said Stuart Rowley, president, Ford of Europe.

“The decision to make the production and development site in Cologne the e-mobility centre for Ford in Europe is an important signal to the entire workforce,” said Martin Hennig, chairman of the General Works Council of Ford-Werke GmbH. “It offers a long-term perspective for our employees and at the same time encourages them to help shape this electric future.”

Mustang Mach-E

Rowley concluded: “We will offer an exceptional range of electrified vehicles, supported by customer-centric digital services and experiences, allowing our customers to come with us on the journey to a fully electric future, starting right now with the launch of the all-electric Mustang Mach-E. In combination with our leading commercial vehicle business, this will form the basis of a sustainably profitable Ford business in Europe.”

Rowley told us in the Q&A that Cologne’s first Ford BEV (battery electric vehicle) will be built using Volkswagen’s MEB platform, and it will be launched in the second half of 2023.

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Michael Sheridan

Michael Sheridan is a senior and highly respected motoring journalist based in Ireland. He is a frequently heard voice on motoring, transport and mobility matters and has multiple credits on national television, national print media, national and local radio and other outlets. Michael Sheridan has been a Car of the Year Judge for more 20 years (& more recently a Van of the Year judge). Michael has produced and directed many international and national motoring TV programmes and documentaries both on cars and motorcycles - including four films on the iconic Route 66. Michael Sheridan is a former Chairperson of the Association of Professional Motoring Press (APMP).

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