Ford All-In on EVs

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Ford today says by mid-2026, 100% of its passenger vehicle range in Europe will be zero-emissions ‘capable’, all-electric or plug-in hybrid as it moves to all-electric by 2030. Motorhub was ‘virtually’ in Cologne this morning to find out more.

Ford’s commercial vehicle range in Europe also will be 100% zero-emissions capable, all-electric or plug-in hybrid, by 2024; two-thirds of commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030. Ford’s commercial vehicle business is a key component to its future growth and profitability, supported by new products and services and Ford’s strategic alliance with Volkswagen and its Ford Otosan joint venture.

Ford’s drive to a fully electric future spearheaded by a $1 billion investment in a new electric vehicle manufacturing centre in Cologne; company’s first European-built, volume all-electric passenger vehicle for European customers will roll off the lines in Cologne starting in 2023. Having successfully restructured and returning to profitability in Europe in the fourth quarter of 2020, Ford moves to next phase of plan, led by an all-electric future; remains on track to reach 6% EBIT margin as part of company’s plan to turnaround its global automotive operations.

Rowley speaking to the press today

“We successfully restructured Ford of Europe and returned to profitability in the fourth quarter of 2020. Now we are charging into an all-electric future in Europe with expressive new vehicles and a world-class connected customer experience,” said Stuart Rowley, president, Ford of Europe.

“The decision to make the production and development site in Cologne the e-mobility centre for Ford in Europe is an important signal to the entire workforce,” said Martin Hennig, chairman of the General Works Council of Ford-Werke GmbH. “It offers a long-term perspective for our employees and at the same time encourages them to help shape this electric future.”

Mustang Mach-E

Rowley concluded: “We will offer an exceptional range of electrified vehicles, supported by customer-centric digital services and experiences, allowing our customers to come with us on the journey to a fully electric future, starting right now with the launch of the all-electric Mustang Mach-E. In combination with our leading commercial vehicle business, this will form the basis of a sustainably profitable Ford business in Europe.”

Rowley told us in the Q&A that Cologne’s first Ford BEV (battery electric vehicle) will be built using Volkswagen’s MEB platform, and it will be launched in the second half of 2023.

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Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for 20 years, more recently a judge for Van of the Year. Michael is a former Chairperson of the Association of Professional Motoring Press (APMP).

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