AMG – three letters that mean performance in any language.
The company founded by Hans-Werner Aufrecht and Erhard Melcher in 1967 is celebrating its 50th anniversary this year. The pair set up their first workshop in an old mill in 1967 as an “engineering office and design and testing centre for the development of racing engines”. In 1971, the AMG 300 SEL 6.8 of “Aufrecht and Melcher, Großaspach” (AMG) claimed victory completely out of the blue in its class and took second place overall in the 24-hour race at the Circuit de Spa-Francorchamps. Another milestone was the all-new cylinder head with cutting-edge valve technology, developed by Melcher.
Collaboration with Mercedes-Benz began in 1990. The C36 AMG, launched in 1993, was the first vehicle on the market to result from the collaboration agreement with Daimler-Benz. In 2005, Mercedes-AMG became a wholly owned subsidiary of Daimler AG and 2009 saw the introduction of the Mercedes-Benz SLS AMG, the first vehicle to be developed entirely by Mercedes-AMG. AMG branched into motor racing with the SLS AMG GT3 in 2011. This was followed by the introduction of the Mercedes-AMG GT in 2014 and the launch of the 43 series models in 2015, introducing a broader target group to the brand.
Today, as a wholly owned subsidiary of Daimler AG, the Affalterbach-based company represents the sporting spearhead of the Group. AMG’s 1600 employees focus on the brand promise of “Driving Performance”. AMG says its core strengths are: cutting-edge technology, a passion for dynamic, emotionally appealing products. Alongside AMG badged Mercedes-Benz models Affalterbach has underpinned its high development capabilities with the two in-house designed sports cars, the SLS AMG and the AMG GT. AMG started into the anniversary year with record figures under its belt, delivering almost 100,000 vehicles in 2016. This represents a growth of more than 40 percent achieved during the middle biggest strategic model initiative in the company’s history. Today, sports car enthusiasts can choose from a large selection of the AMG GT family. The biggest sales markets are the USA, Germany and China.
“Our strategic expansion of the product range has put us on course for success around the world. With more than 400 Performance Centres, we have also continued our expansion at the point of sales. The 63 series models still constitute our core model series, and delight car enthusiasts around the world. In addition, our sports car series, which was developed entirely in-house, is now available as a broad-based family, to which we will add a four-door variant next year, once more demonstrating our competence as a sports car brand. We will further expand our broad product range with a new product line in the compact segment. In this way we have set the course for continued sustainable growth. It is up to us to not only celebrate the success story of Mercedes-AMG now, but to help shape the performance of the future during one of the most exciting periods of automotive history,” says Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH.