Irish Women need their cars!


New data reveals that two thirds of Irish women need their cars more than ever during during lockdown. Cars offer both a mini escape and are a safer means of getting around than public transport.

The research, conducted by dmg media Ireland, has found that despite the impact of Covid-19 on the economy almost half of Irish women have admitted that their plans to buy a car in the near future have not changed with a further 80% stating that they will shop around researching various brands and dealerships ahead of this capital purchase.


  • 92% of those surveyed noted that Covid19 has not changed their motor purchasing needs in any way with 47% of respondents having purchased their car in 2018, 20% in 2019 and 9% in 2020. Of these, 24% bought their last car as new. Interestingly, only 5% of those surveyed said that are more likely to buy a new car going in the coming months

  • 60% said “Offers” from manufacturers would typically play a part in decision making on purchase

  • Fuel Economy (55%), Safety (46%) and Brand Loyalty (43%) were cited by Irish women as key factors when considering a purchase. Despite this, 77% admitted to spending time researching other brands compared to 23% who were devoted to their current brand of vehicle


  • Of the Irish women surveyed, 95% had at least one car in their household with 58% of respondents conceding that they would use their car as they always have, if not more than before the pandemic hit.

  • Interestingly, almost half (44%) said they would use public transport less than before favouring their cars instead.

  • As a result, 2 in every 5 Irish women questioned conceded that they would consider booking in for a service soon given that they plan to use their car a lot more in the near future so it’s important to make sure it’s running well.

Speaking of these findings, Eleanore Hutch, Native Content Editor at dmg media Ireland said: “It’s so encouraging to see that despite these challenging times, Irish women are more determined than ever to maintain their lifestyle while ensuring the safety of their families. I’m glad to see that we continue to have an eye for a bargain and get the most bang for our buck by shopping around and negotiating hard.”


About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for 20 years, more recently a judge for Van of the Year. Michael is a former Chairperson of the Association of Professional Motoring Press (APMP).

Comments are closed.