New data reveals that two thirds of Irish women need their cars more than ever during during lockdown. Cars offer both a mini escape and are a safer means of getting around than public transport.
The research, conducted by dmg media Ireland, has found that despite the impact of Covid-19 on the economy almost half of Irish women have admitted that their plans to buy a car in the near future have not changed with a further 80% stating that they will shop around researching various brands and dealerships ahead of this capital purchase.
92% of those surveyed noted that Covid19 has not changed their motor purchasing needs in any way with 47% of respondents having purchased their car in 2018, 20% in 2019 and 9% in 2020. Of these, 24% bought their last car as new. Interestingly, only 5% of those surveyed said that are more likely to buy a new car going in the coming months
60% said “Offers” from manufacturers would typically play a part in decision making on purchase
Fuel Economy (55%), Safety (46%) and Brand Loyalty (43%) were cited by Irish women as key factors when considering a purchase. Despite this, 77% admitted to spending time researching other brands compared to 23% who were devoted to their current brand of vehicle
MISS THE BUS
Of the Irish women surveyed, 95% had at least one car in their household with 58% of respondents conceding that they would use their car as they always have, if not more than before the pandemic hit.
Interestingly, almost half (44%) said they would use public transport less than before favouring their cars instead.
As a result, 2 in every 5 Irish women questioned conceded that they would consider booking in for a service soon given that they plan to use their car a lot more in the near future so it’s important to make sure it’s running well.
Speaking of these findings, Eleanore Hutch, Native Content Editor at dmg media Ireland said: “It’s so encouraging to see that despite these challenging times, Irish women are more determined than ever to maintain their lifestyle while ensuring the safety of their families. I’m glad to see that we continue to have an eye for a bargain and get the most bang for our buck by shopping around and negotiating hard.”