Jokes Over!


Škoda is reporting their best ever start to a year with record vehicle sales and revenue performance. Against the backdrop of a declining market, Škoda has increased sales by 5.2% to 5,329 vehicles. This is remarkable achievement considering the new car market contracted by 10.7% in the first quarter. Škoda acquired 8.3% share in the first three months, pushing the brand into the top-5 best-selling car brands in Ireland for the first time. The Octavia, Superb and the new Kodiaq SUV were the key models driving Škoda’s success.

Speaking today, John Donegan, Brand Director at Škoda Ireland commented; “The joke is over. Škoda has confirmed its place in the top 5-best-selling car brands and with the continued support of our dealer network we believe the best is yet to come. This May we will launch our new Scala hatchback, with the Kamiq compact SUV following in autumn. Also this autumn, our executive Superb will receive a cosmetic refresh and the option of plug-in hybrid technology will be offered in the Škoda brand for the first time. By the close of 2020 we will have an unrivalled offering of petrol, diesel, hybrid and fully electric products to offer our customers.”

Škoda also enjoyed strong financial performance. New car revenue increased by 9% from €68.5 million to €74.6 million and revenue from parts and accessories increased 13% from €2.8 million to €3.2 million. A growing number of consumers are also availing of competitive Škoda finance offers with Škoda confirming over €60.4 million was loaned in the first three months; an increase of 26% on the same period last year.


About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for 20 years, more recently a judge for Van of the Year. Michael is a former Chairperson of the Association of Professional Motoring Press (APMP).

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