Legendary Jaguar gets New Boots

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Bridgestone’s painstaking work to kit the legendary Jaguar XJ220 out in a set of its premium tyres has been officially brought to life, courtesy of a feature video with the Don Law team.

It was last September when Bridgestone first introduced its exciting project to use the latest technology to produce new tyres for the legendary Jaguar XJ220. This new tyre development has been craved by the owners of these classic cars for some years.

After many months, prototypes have been produced, evaluated, and tested and the final tyre has now received a huge vote of approval not just from the Bridgestone engineers, but from Justin Law; and no-one has driven the XJ220 further than Justin.

Thanks to his active participation in this project, it was possible to ensure that the new tyre out-handles and out-performs the original tyres that were fitted to the car. Justin said: “It’s not just about knowing tyres, this is about knowing everything about the car and how it is supposed to handle. I’m one of the very few people that have been lucky enough to drive this car regularly during the last 23 years, and I’ve covered more than 100 000 miles… But don’t just take my word for it, with Bridgestone we brought the engineers and test drivers from 25 years ago back together, so we were pretty much guaranteed to do the job right.”


“A project this exciting though doesn’t deserve to be secret” added Christophe De Valroger, Vice President Consumer OE at Bridgestone Europe “car lovers everywhere acknowledge the appeal of the Jaguar XJ220 and its history, and for that reason we decided to tell the whole story in film.”

The Jaguar XJ220 is finally rebooted, the legend lives on.

To view the video in full, visit https://youtu.be/YqCvls0oXjY

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About Author

Michael Sheridan

Michael is Motorhub's Editor. He is a famous face in Ireland having worked on RTE Television since 1990, firstly as a young people's TV presenter. His motoring CV took off in the mid 90's. Initially responsible for motoring content with RTE's daytime TV dept. he went on to present the RTE TV car show Drive! for 4 seasons. He has worked as a Producer/Director and Executive Producer on numerous motoring television shows in Ireland and Internationally including The Whole Way Round, The Shamrock Run, The Viking Run and The Irish 66ers to name just a few - many raised much needed funds for children's hospitals in Ireland. In print and radio his credits include the RTE Guide as motoring editor from 1999-2003, he transferred to RTE on line where he set up and edited the Motors section until mid 2015. His print credits are too many to list but include National daily (Irish Times) and Sunday newspapers, magazines, radio (multiple RTE radio shows including contributing editor with the Gerry Ryan show & The Mooney Show, plus guest he is a contributor to Tubridy, The Dave Fanning Show, Drivetime etc. Michael contributes weekly on Today FM on The Last Word with Matt Cooper. Michael has also represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for over 17 years and is the current Chairperson of the association of professional motoring press (APMP).

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