Mercedes-Benz EQA launch

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The all electric EQA was launched today, online to the press. Motorhub was invited to see the new GLA based compact SUV take its bow. Before we got to any useful details we were force fed the advertorial thoughts of three youthful social media ‘influencers’. They gushed at how wonderful the car was in a most paid for content type of way – Why do this Mercedes, just launch the car! Okay, rant over… and there wasn’t a grey hair in sight!! – sorry.

Casual ageism aside, the new EQA can be spotted by its flush ‘Black Panel’ radiator grille as there is no need for air to cool the engine. Mercedes-Benz says its second passenger EQ model, after the EQC, is aimed at providing mobility to young, urban target groups – this is classic car marketing blurb that seldom reflects who actually buys the car. The fact the EQA is compact and will be relatively cheap in the Mercedes-Benz line up will naturally deliver a quite eclectic customer base in Ireland. The GLA is an impressive car and the electric EQA version fills a demand. Initially it will be two-wheel drive but an all wheel drive version is coming with over 270hp.

Marius Philipp (Product Manager EQA, Mercedes-Benz AG) presented some key details of the new EQA. The car’s electric nature is neatly integrated with only a few differences to the GLA. The electric motor has been isolated from the chassis to make the cabin near vibration free. The motor’s power output (of the EQA 250) is 190hp/375nm. Combined driving electricity consumption is quoted at 15.7 kWh/100km. A driving range from a full charge is quoted at 420km (WLTP). A ‘long range’ version is coming in the near future capable of over 500km. A heat pump is standard (so you can have the cabin heating on without much penalty) and you can also program the car to precondition the interior when plugged in. Green charging is available in Europe across 175,000 charge points.

Now just in case the Mercedes-Benz marketing arm think I’m too old for the EQA – I better dust down my hoody and get back on my Zorlac deck so I can skateboard to the press test drives. The EQA goes on sale in Europe in the Spring priced in Germany from €47,540. It can be bought in dealerships or completely online in Europe from February 4th 2021.

My Skateboard

Ciaran Allen, sales manager for Mercedes-Benz in Ireland said: “designed for young and young-at-heart drivers anxious to invest in modern, stylish, highly-equipped motoring, the EQA meets every wish they might have in a vehicle designed to meet all known environmental standards in an enjoyable and responsible way”.

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About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for 20 years, more recently a judge for Van of the Year. Michael is a former Chairperson of the Association of Professional Motoring Press (APMP).

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