Merc’s Lifesize Paperweight


Mercedes-Benz’s launch showcase for its brand new G Class is literally the world’s biggest paperweight! A classic 1979 280GE version of the off-roader has been encased in special resin just like a paperweight on a desk – but in this case you’d need a very, very big  desk to hold it!

Mercedes‑Benz is putting the world premiere of the new G-Class in the spotlight at the North American International Auto Show (NAIAS) in Detroit. As of today a gigantic amber-coloured cube made of 44.4 tonnes of synthetic resin is adorning the entrance to Cobo Hall, the NAIAS exhibition hall. Encased in it is a G-Class from the first production year, 1979. MB says the installation symbolises the timelessness of the off-road legend and makes a conscious reference to the natural phenomenon of insects preserved in amber. “The amber cube puts the uniqueness of the G-Class in a nutshell”, says Dr Gunnar Güthenke, Head of the Off-Road Vehicle product unit at Mercedes-Benz. “Our cult off-road vehicle has been continuously evolving for nearly 40 years – without losing its character or its core values. Its DNA is stronger than time and than any fashion trend. The cube expresses this to stunning effect and thus embodies the objective for advancing the G‑Class.” The square block is 5.50 metres long, 2.55 metres wide and 3.10 metres high. It took 90 days to make from 44.4 tonnes of synthetic resin. Every day the block grew by around three centimetres in height.

Following the car show in Detroit the cuboid will also be on display in other markets with the new G‑Class market launch. After that we at Motorhub hope they bury it somewhere to freak out Archaeologists in the future!


About Author

Michael Sheridan

Michael is Motorhub's Editor. He is a famous face in Ireland having worked on RTE Television since 1990, firstly as a young people's TV presenter. His motoring CV took off in the mid 90's. Initially responsible for motoring content with RTE's daytime TV dept. he went on to present the RTE TV car show Drive! for 4 seasons. He has worked as a Producer/Director and Executive Producer on numerous motoring television shows in Ireland and Internationally including The Whole Way Round, The Shamrock Run, The Viking Run and The Irish 66ers to name just a few - many raised much needed funds for children's hospitals in Ireland. In print and radio his credits include the RTE Guide as motoring editor from 1999-2003, he transferred to RTE on line where he set up and edited the Motors section until mid 2015. His print credits are too many to list but include National daily (Irish Times) and Sunday newspapers, magazines, radio (multiple RTE radio shows including contributing editor with the Gerry Ryan show & The Mooney Show, plus guest he is a contributor to Tubridy, The Dave Fanning Show, Drivetime etc. Michael contributes weekly on Today FM on The Last Word with Matt Cooper. Michael has also represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for over 17 years and is a former Chairperson of the Association of Professional Motoring Press (APMP).

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