Merc’s Lifesize Paperweight

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Mercedes-Benz’s launch showcase for its brand new G Class is literally the world’s biggest paperweight! A classic 1979 280GE version of the off-roader has been encased in special resin just like a paperweight on a desk – but in this case you’d need a very, very big  desk to hold it!

Mercedes‑Benz is putting the world premiere of the new G-Class in the spotlight at the North American International Auto Show (NAIAS) in Detroit. As of today a gigantic amber-coloured cube made of 44.4 tonnes of synthetic resin is adorning the entrance to Cobo Hall, the NAIAS exhibition hall. Encased in it is a G-Class from the first production year, 1979. MB says the installation symbolises the timelessness of the off-road legend and makes a conscious reference to the natural phenomenon of insects preserved in amber. “The amber cube puts the uniqueness of the G-Class in a nutshell”, says Dr Gunnar Güthenke, Head of the Off-Road Vehicle product unit at Mercedes-Benz. “Our cult off-road vehicle has been continuously evolving for nearly 40 years – without losing its character or its core values. Its DNA is stronger than time and than any fashion trend. The cube expresses this to stunning effect and thus embodies the objective for advancing the G‑Class.” The square block is 5.50 metres long, 2.55 metres wide and 3.10 metres high. It took 90 days to make from 44.4 tonnes of synthetic resin. Every day the block grew by around three centimetres in height.

Following the car show in Detroit the cuboid will also be on display in other markets with the new G‑Class market launch. After that we at Motorhub hope they bury it somewhere to freak out Archaeologists in the future!

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About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for over 18 years and is a former Chairperson of the Association of Professional Motoring Press (APMP).

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