Michelin e-Primacy tyre launched


The French firm held an online press conference today to launch its new and very efficient summer tyre the e-Primacy. It also let the world know it is on a sustainable road with the group’s activities. Scott Clark (VP) said at the heart of its business are considerations of the three ‘P’s People, Profit & Planet. By 2050 it intends to meet zero CO2 targets from all its manufacturing sites (ed. Europe is demanding this anyway). Michelin is looking at recyclables and by 2030 its tyres will be 30% more efficient than they were in 2010.

Premature tyre replacement (before they are worn to their legal limit) is something Michelin is saying it does not want to happen – ed. wait! It doesn’t want people to buy tyres before they have to? Well yes! this way there will be less production and waste. Michelin says an increasing amount of buyers are prepared to spend more to go greener with their tyres according to its research.

In 1992 Michelin launched its first ‘eco’ tyre and now in 2020 the e-Primacy is launched for the replacement tyre market. Made specifically for European markets it provides a balance between low rolling resistance and grip. The CO2 reducing tyre offers fuel savings equivalent to getting one tyre free for every four bought over its lifetime. Michelin gave us a figure of circa €80 monetary amount for the saving.

The tyre is designed not only for patrol and diesel cars but heavier EVs too and will increase the car’s range (circa +7% range). The tyre is long life also and this helps the economic argument. With 30% of wear the e-Primacy tyre still passes the new tyre test. Its a long lasting tyre.

Over 200 ingredients go in to the tyre (20% natural rubber). Slim belts feature and the compound is passive with high elasticity. Cool running side walls, cleverly engineered tread blocks and other dark arts combine to make the new tyre so effective. Michelin says it has neutralised the CO2 production involved in making the e-Primacy tyre. So when you buy the tyre new, its is emissions free, allowing buyers to have a fuzzy feeling. NB We have yet to test the tyre at Motorhub but look forward to in the near future.


About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for 20 years, more recently a judge for Van of the Year. Michael is a former Chairperson of the Association of Professional Motoring Press (APMP).

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