The French firm held an online press conference today to launch its new and very efficient summer tyre the e-Primacy. It also let the world know it is on a sustainable road with the group’s activities. Scott Clark (VP) said at the heart of its business are considerations of the three ‘P’s People, Profit & Planet. By 2050 it intends to meet zero CO2 targets from all its manufacturing sites (ed. Europe is demanding this anyway). Michelin is looking at recyclables and by 2030 its tyres will be 30% more efficient than they were in 2010.
Premature tyre replacement (before they are worn to their legal limit) is something Michelin is saying it does not want to happen – ed. wait! It doesn’t want people to buy tyres before they have to? Well yes! this way there will be less production and waste. Michelin says an increasing amount of buyers are prepared to spend more to go greener with their tyres according to its research.
In 1992 Michelin launched its first ‘eco’ tyre and now in 2020 the e-Primacy is launched for the replacement tyre market. Made specifically for European markets it provides a balance between low rolling resistance and grip. The CO2 reducing tyre offers fuel savings equivalent to getting one tyre free for every four bought over its lifetime. Michelin gave us a figure of circa €80 monetary amount for the saving.
The tyre is designed not only for patrol and diesel cars but heavier EVs too and will increase the car’s range (circa +7% range). The tyre is long life also and this helps the economic argument. With 30% of wear the e-Primacy tyre still passes the new tyre test. Its a long lasting tyre.
Over 200 ingredients go in to the tyre (20% natural rubber). Slim belts feature and the compound is passive with high elasticity. Cool running side walls, cleverly engineered tread blocks and other dark arts combine to make the new tyre so effective. Michelin says it has neutralised the CO2 production involved in making the e-Primacy tyre. So when you buy the tyre new, its is emissions free, allowing buyers to have a fuzzy feeling. NB We have yet to test the tyre at Motorhub but look forward to in the near future.