New Car Smell


Home fragrance specialists Max Benjamin is set to make motoring a more fragrant experience.

Using its top five signature fragrances Max Benjamin the firm famed for its scented candles has created a range of in car air fresheners.

The Max Benjamin Car Fragrance is designed as a mini vintage steering wheel and is inspired by Mark Van den Bergh’s passion for classic cars. The mini chrome steering wheel comes with a fragranced insert which is available in five different fragrances – each a different colour.
Max Benjamin’s best selling fragrances of Blue Azure, Dodici, French Linen Water, Lemongrass & Ginger and White Pomegranate were chosen as the inserts –  so there is something to appeal to every driver. The inserts are available to buy separately so you can keep your car smelling beautiful month to month.
“People have been fragrancing their homes for many years and this is now a very sophisticated sector. Car fragrance is a fast growing market category throughout Europe so we decided to bring our expertise to this area and introduce our most loved Classic fragrances to a wider audience.” says Mark Van den Bergh, Creative Director, Max Benjamin. “Fragrance choice is subjective. Drivers can choose a herbal scent such as Lemongrass & Ginger or a more floral fragrance like White Pomegranate. It’s a practical product which we have designed and packaged stylishly so it works as a lovely little gift too”

Max Benjamin Car Fragrance clips easily onto the air vents on the dashboard of the car. The product retails at €10 for car fragrance (with refill) and €5 for individual refills and is available exclusively from Arnotts and online at from now and from Kilkenny and Meadows & Byrne from 5th July.


About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for 20 years, more recently a judge for Van of the Year. Michael is a former Chairperson of the Association of Professional Motoring Press (APMP).

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