Using its top five signature fragrances Max Benjamin the firm famed for its scented candles has created a range of in car air fresheners.
The Max Benjamin Car Fragrance is designed as a mini vintage steering wheel and is inspired by Mark Van den Bergh’s passion for classic cars. The mini chrome steering wheel comes with a fragranced insert which is available in five different fragrances – each a different colour.
Max Benjamin’s best selling fragrances of Blue Azure, Dodici, French Linen Water, Lemongrass & Ginger and White Pomegranate were chosen as the inserts – so there is something to appeal to every driver. The inserts are available to buy separately so you can keep your car smelling beautiful month to month.
“People have been fragrancing their homes for many years and this is now a very sophisticated sector. Car fragrance is a fast growing market category throughout Europe so we decided to bring our expertise to this area and introduce our most loved Classic fragrances to a wider audience.” says Mark Van den Bergh, Creative Director, Max Benjamin. “Fragrance choice is subjective. Drivers can choose a herbal scent such as Lemongrass & Ginger or a more floral fragrance like White Pomegranate. It’s a practical product which we have designed and packaged stylishly so it works as a lovely little gift too”