Peugeot has shown us its new 308. With over 7 million sold the compact family car stays true to its traditional form and resists morphing into a crossover. The new 308 will offer Peugeot’s latest-generation driving aids alongside a new ‘i-Cockpit’ and ‘i-Connect Advanced’ – an infotainment system that is intuitive and as Peugeot says ‘intuitive, connected and resolutely modern’. The 308 will feature a PHEV hybrid and petrol and diesel internal combustion engines. The new 308 will feature the French giant’s new corporate badge or ‘coat of arms’ that replaces the silver lion emblem on the grille. The 308 sits on a longer wheelbase (+55mm) and delivers more cabin space, particularly in the rear. The car is lower by 20mm and with a lower bonnet, the car seems longer. Peugeot has put an emphasis on improving aerodynamics with the new 308 to make it more fuel/emission efficient.
The cabin will reflect the current styling trend in Peugeot. This flare has helped the brand move itself more upward in perception. Lots of ADAS driver assistance safety features will be available too. We look forward to testing the 308 later this year. The new 308 is due in Ireland at the start of 2022.