To quote the legendary Bananarama: Robert De Niro ‘s waiting – just like so many of us – for the arrival of the new electric Niro from Korean brand KIA.
The Oscar winning actor is heading up KIA’s new advertising campaign for the all electric e-Niro. Kia says its “partnership with De Niro will draw on the actor’s inimitable character and sense of humour to draw attention to the e-Niro’s numerous benefits – its long 485-kilometre electric driving range, high-tech infotainment features, energy harvesting technologies, and unique crossover design.”
Artur Martins, Vice President for Marketing and Product Planning at Kia Motors Europe, comments: “The communication plan for the e-Niro will be as special as the car itself. These advertisements will draw on Robert De Niro’s unique ability to entertain, as he educates drivers about the e-Niro – a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have.”
Kia e-Niro has been revealed in European specification today at the Paris Motor Show. With a driving range of up to 485 kilometres (301 miles) on a single charge – and up to 615 kilometres (382 miles) in the city – Kia’s first fully-electric crossover utility vehicle will be one of the most capable cars on the road when European sales commence at the end of 2018. Kia claims the new e-Niro offers greater driving range than many gasoline cars (and even a number of significantly more expensive electric cars) from its zero-emissions powertrain. Its unique combination of style and practicality is also matched by Kia’s unrivalled 7-Year, 150,000 kilometre warranty.
The e-Niro is available with a long-range, high-capacity 64 kWh lithium-ion polymer battery, as well as a 39.2 kWh power pack, which offers drivers up to 312 km (193 miles) of zero-emissions motoring on a full charge. Plugged into a 100 kW fast charger, it takes only 54 minutes to recharge the e-Niro’s 64 kWh battery to 80%. The new e-Niro joins existing Hybrid and Plug-in Hybrid variants of the Niro – of which more than 200,000 have sold globally since its introduction in 2016. To date, Europe has accounted for more than 65,000 sales of the hybrid crossover. The e-Niro will be covered by Kia’s industry-leading 7-Year, 150,000-kilometre warranty as standard. The warranty also covers the battery pack and electric motor.