SEAT Leon launched

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SEAT Ireland held a virtual launch today for its new Leon and we were there… I mean here… you know what I mean!

Much has happened since we attended the European reveal of the fourth generation Leon in SEAT’s HQ just outside Barcelona and the landscape on car launches has certainly shifted. We’ll review the car in full on Irish roads in early August as we work our way through the backlog of test vehicles at Motorhub – but for now lets look at the Leon’s catchy headlines.

The family hatch has just arrived in Irish showrooms and will be available in two body styles – a five door hatch initially with the ST (SportsTouter) estate arriving in August. The car continues to be based on the underpinnings of the ubiquitous VW Golf but in its latest guise – the ‘MQB EVO’ platform.

The new Leon is larger and more sculpted than the third generation model – it also represents a big jump forward in terms of technology and is SEAT’s first ‘completely connected car’.

The all-new SEAT Leon will offer greater connectivity with Full Link – Android Auto and also wireless Apple CarPlay and online infotainment. SEAT Ireland says soon new Leon will offer in-car apps that will expand and improve the customer’s driving experience.

Engines on offer include an interesting 150hp eTSI version mild hybrid with DSG auto gearbox but most buyers will opt for the entry 110hp 1.0 TSI petrol version. A more lively 150hp 1.5 TSI promises fun. high mileage users can get in to a 115hp 2.0 TDI or more indulgent 150hp 2.0 TDI with DSG auto. At the end of the year a 1.4 PHEV plug in ‘Hybrid’ with 204hp will be available. The price walk form petrol to diesel is €1,900. Manual to DSG auto is €1,800 and hatch to ST €1,470.

Safety systems are high on the agenda with, as you’d expect, the latest ADAS kit available. SEAT says Leon is the safest car it has ever built. ‘For this reason the vehicle’s systems are always alert and monitor the car’s environment with images and data gathered by a camera, as well as ultrasonic and radar sensors. Thanks to this system, the new SEAT Leon can react when facing obstacles on the road or sudden movements of other drivers, and provide effective driver assistance when necessary, alerting drivers to a dangerous situation or minimising the risk or consequences of an accident.’

Niall Phillips, Brand Director at SEAT Ireland commented, “We are very excited to welcome the all-new SEAT Leon to Ireland. The Leon is a firm favourite among Irish customers and we are confident that they will love the fourth generation even more. The new Leon brings a new level of technology, design and safety to this segment with one of the lowest CO2 measures in its class. The launch of this new Leon marks another innovative moment in the overall evolution of SEAT. It’s great to be able to offer our customers even more variety of high-quality vehicles”.

There has been 2.2m Leon sales globally to date with over 13,500 of those in Ireland. SEAT Leon pricing starts from €23,910 (petrol) and €26,040 for the entry diesel. Six trim grades will be offered from SE up to FR Plus. Overall the car’s pricing appears very competitive with the hatch ranging from €23,190 to €32,090.

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About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for 20 years, more recently a judge for Van of the Year. Michael is a former Chairperson of the Association of Professional Motoring Press (APMP).

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