Skoda Ireland has reported today that 2017 has been a record year for their turnover and finance applications. The manufacturer, whose models include the Kodiaq, Karoq, Octavia and the Citigo, claim a turnover increase of 1%, with a figure of €146 million for 2017 in new cars – despite the 10% drop in new car registrations in Ireland. Meanwhile, their parts and accessories turnover has increased by 8% to €9.6 million. In terms of finance, the brand has loaned more than €112 million to customers, which represents an increase of 5% on last year.
Skoda’s market share has also increased to record highs in Ireland, with the brand now recording 6.9% share. During 2017, they claim to have delivered 9,056 new cars to customers – this percentage share places Skoda as the sixth best-selling brand in the country.
John Donegan, Brand Director for Skoda Ireland said, “There’s no doubt that the new car market has been impacted by the level of imports in 2017. Brexit and sterling values pose big threats to the industry but ŠKODA has remained strong based on our extensive range, strong dealer network and competitive offers. We are even more optimistic for 2018 based on our impressive order bank to date and also due to the increased supply of our new KAROQ SUV which launched earlier this month.”