Skoda Update


Motorhub attended Skoda’s annual press conference today where it said 2020 was ‘challenging’. That news was no surprise as the IMF states overall global economic output in 2020 fell by 3.5%. The motor industry suffered, and according to the industry group ACEA, European car manufacturers produced 4.2m fewer vehicles than expected.

Thomas Schäfer, Chairman of the Board of Management

Despite all of the disruption Skoda managed to produce over 1m vehicles in 2020. Temporary plant shut downs in Q2 (39 days) disrupted production but Skoda still found a way to remain profitable. The Volkswagen Group firm had sales revenue of €17b in 2020 (-14% on 2019) and delivered an operating profit of €756m. Skoda’s share of the European new car market even managed to grow to 5.4%. Skoda’s role within the group evolved in 2020 and overall production capacity will continue to grow at Skoda. Production of the new Skoda Superb and VW Passat due in 2023 is being moved to Bratislava and will happen side by side. Skoda also builds some vehicles for its partners in the VWG e.g. SEAT.

Skoda thanked its workforc

Skoda says with its Enyaq iV (electric car) heralds the dawn of new era for the historic brand. Three pillars will be at the heart of the brand’s success going forward. 1, The expansion of entry level offerings. 2, Skoda will explore new markets for growth such as India with its Kushaq and in other regions like North Africa and 3, Skoda is investing in diversity and promises a green future. Under the banner of ‘Next Level Efficiency’ Skoda will ‘Expand, Explore, Engage’ as part of its 2030 plan Skoda will continue its search for greater efficiencies and belt tightening. Up next in terms of Ireland interest the new Fabia small car launches in May (EU) and a Fabia Combi will join it in 2023. Skoda told us its electric cars will play an increasing role in Europe in the coming years where its says it is investing €2.5b by 2025.

Historic Signing in 1991

In four days Skoda will celebrate 30 very successful years as a VW Group firm – wow, time flies – I can still remember the communists-era Skodas… now there’s another story!


About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for 20 years, more recently a judge for Van of the Year. Michael is a former Chairperson of the Association of Professional Motoring Press (APMP).

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