Toyota Sponsorship

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Miriam Malone, CEO, Paralympics Ireland with Steve Tormey, Chief Executive, Toyota Ireland Photo: ©INPHO/Morgan Treacy

Toyota has today handed over a seven-car fleet of cars to Team Ireland, ahead of the 2018 World Para Swimming Championships, and has been named as an Official Supplier to the event.

Toyota is an Official Partner to Paralympics Ireland and to the 2020 and 2024 Irish Paralympic Teams and this supply of vehicles builds on that partnership.

World Para Swimming Championships 2018

This month’s event will mark the first time Ireland will ever have hosted a major International Para Sporting event. Taking place in Dublin from August 13th to 19th, the 2018 World Para Swimming Allianz European Championships is the biggest para swimming event taking place in the world in 2018. Toyota’s Paralympic Brand Ambassadors, Ellen Keane and Nicole Turner will be competing in the event, with both athletes having ambitions to reach the podium.

Over 400 athletes, representing 37 countries, across 476 individual races will be in Dublin competing for podium places and thousands of spectators are expected over the seven days of competitions.

Paralympics Ireland Partnership

Toyota’s ambition for the partnership is to promote a more inclusive society, help break down barriers to mobility, boost the profile of Paralympics, and ultimately create a lasting legacy for Paralympic sports in Ireland. This is very much representative of Toyota’s “Built for a Better World” brand proposition and its vision to create a meaningful difference for the people of Ireland.

Speaking at today’s handover, Steve Tormey, Chief Executive, Toyota Ireland, said: “We’re delighted to support Team Ireland as they prepare to compete in the 2018 World Para Swimming Allianz European Championship. There’s a natural fit between Paralympics Ireland and Toyota Ireland’s brand values of being relentless, inventive and considerate – three traits which closely parallel what Paralympics is all about. We believe we are uniquely positioned to support the organisation in this competition and indeed the ones that follow over the next seven years.”

Miriam Malone, Chief Executive Officer of Paralympics Ireland said of the partnership: “We’re thrilled to be collecting the fleet of Toyota cars that will be supporting our team over the coming weeks. With the World Para Swimming Championships just around the corner, there are very exciting times ahead for our athletes and parasports in Ireland, and with the support of Toyota, we’ll be aiming to deliver world class, medal winning, performances alongside great memories.”

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Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for over 18 years and is a former Chairperson of the Association of Professional Motoring Press (APMP).

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