Tree Cheers for Applegreen


Applegreen is pioneering a new climate initiative that gives motorists the opportunity to drive in a carbon neutral way as part of the company’s ‘Drive Change’ sustainability strategy… How do we know this? Applegreen delivered a tree to us to plant at Motorhub Towers!

Carbon offsetting is a way of compensating for emissions produced by everyday activity (including driving) by funding an equivalent carbon dioxide saving elsewhere. “As a fuel retailer, we feel a responsibility to think and act more sustainably and we are taking steps to address our most material issues, among which are carbon reduction and climate change,” said Joe Barrett, Chief Operating Officer of Applegreen.

From today, Applegreen says it will offset all carbon emissions from fuel used by customers who fill their tank with PowerPlus. The company’s premium fuel, PowerPlus, already offers customers enhanced performance and fuel efficiency. In addition, Applegreen is committed to planting more than 300,000 native trees in Ireland.

Mr Barrett also said. “This programme accelerates our sustainability journey in line with our transition to cleaner energy including electricity – a key element of the UN’s Sustainability Development Goals.”

PowerPlus is Applegreen’s most advanced premium fuel, which includes a special additive that delivers fuel economy benefits of up to 3-4% while also reducing CO2 emissions (by some 3.73% for diesel, compared to unadditized fuel). PowerPlus has also been proven to actively clean and restore engines to a ‘like new’ condition as the vehicle is driven.

To achieve CarbonNeutral® certification, Applegreen is supporting a clean water initiative in East Africa that will offset more than 100,000 tonnes of carbon each year. The company is working with the global climate finance and carbon neutral specialist Natural Capital Partners to purchase carbon offset credits from Irish N.G.O. Vita, whose project involves restoring community water points to provide easy access to clean water for families in East Africa. This reduces the need to burn fuel wood, resulting in deforestation, in order to boil water.

Vita’s Chairperson, Dermot Byrne, commented on the partnership with Applegreen: “We are delighted to be part of Applegreen’s shift towards sustainable driving. This prescient initiative not only creates carbon emissions savings in East Africa, it also facilitates those communities to ‘drive’ their own development.”

Applegreen will plant 300,000 native trees including Pedunculate Oak, Birch, Scots Pine, Rowan, Holly and Hazel, around Ireland over the next three years, beginning in selected locations in Limerick and Mayo later this year. This includes planting one tree for every tonne of carbon generated by the use of PowerPlus fuel, with a minimum of 100,000 trees per year and no upper limit on the number of trees to be planted. Applegreen’s forest creation commitment supports the Irish Government’s Woodland Environmental Fund (WEF) which is designed to encourage more landowners to create new native woodlands. Applegreen is one of the largest Irish contributors to the WEF programme to date.

Joe Barrett, COO; Fiona Matthews, Commercial Director and Bob Etchingham, CEO.
Pic: Julien Behal

Applegreen has committed to investing a minimum of €1.5 million in carbon reduction initiatives over the next three years. “In launching our CarbonNeutral® programme, we have selected climate initiatives that will deliver tangible benefits,” said Applegreen’s Joe Barrett. “If all customers purchase PowerPlus fuel where it is available, our corresponding carbon reduction initiatives would be equivalent reducing emissions from 180,000 cars, which amounts to almost 10% of the entire national car population…. Through this programme, we are offering customers a simple solution to drive change by putting carbon into neutral, we can all reduce our environmental impact today and help to leave a lasting, positive legacy for future generations.”


About Author

Michael Sheridan

Michael is Motorhub's Editor. Well known from TV and radio, Michael has been writing, presenting and judging cars since the mid 90's. He is a renowned Producer/Director and documentary film maker. Dozens of credits include: The Whole Way Round (Gay Byrne), The Shamrock Run (Alan Shortt), The Viking Run (Clodagh McKenna) and The Irish 66ers (David Mitchell) and The Climb for Kids (Colin Farrell). Print credits include: the RTE Guide (motoring editor 1999-2003), many national daily papers and Sundays including The Irish Times (freelance) plus other magazines. National radio credits include multiple at RTE Gerry Ryan show, the Mooney Show, The Dave Fanning Show, Drivetime etc. TV credits as a motoring expert include RTE's flagship current affairs show Primetime and TV3's Ireland AM. Michael also presented RTE's car show Drive! in the late 90s and directed some items in MPH2 on TG4. Michael contributes weekly on motoring issues to The Last Word show with Matt Cooper on Today FM. Michael has represented Ireland's motoring journalists in Motorsport at the International Mazda MX-5 endurance race series in Italy and the Arctic Ice Race. He has been a Car of the Year Judge for 20 years, more recently a judge for Van of the Year. Michael is a former Chairperson of the Association of Professional Motoring Press (APMP).

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